Social Media Marketing
Social interaction online has leapt beyond the days of the 16-color chat room and now over 400 million people use Facebook, just one of the rising tide of social media giants where all manner of media and social interaction is possible. Here are some statistics about social media interaction to put things in perspective: The average Facebook user has over 130 friends. That is a marketing potential way beyond the humble web page and blog site. The average webpage, if popular, will be seen by maybe a few thousand users – at best maybe tens of thousands.
- That’s 130 x 130 = 16900 potential views.
- If only 5% of them post it forward, we are now at 16900 x 5% x 130 = 109,850 views.
- If only 2% of them post it forward again, that’s 109850 x 2% x 130 = 285,610 views
- Add those together and in a day or so, your message could reach 400,000+ views.
That’s only if one user posts. Now imagine the number when you market to say a very reasonable 250 users. Your potential, (assuming they are not already friends with each other) is now 250 x 400,000 = 100 million people.
This is an extreme example, but if you only make contact with 5% of those, that’s 5,000,000 potential customers. Advertising saturation can be astonishing. The only rival might be from an ad placed on TV during the World cup soccer Final!
And that is just Facebook; there is also Twitter, MySpace and many other popular social media outlets suitable for this type of marketing material.
This is an advertiser’s nirvana when done correctly. The key is in making your message desirable and available to as many as possible; Technology Weavers have developed implementations and marketing strategies to allow our customer to reap the benefits of this great opportunity and understand fully how to make the most out of social media marketing in relation to your business.
Contact us now and find out how you can massively expand your customer base through our effective social media marketing techniques.